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Module Module 1
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Reference service
Community needs
First Contact
 Misconceptions
Real needs
Reference process
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Role of staff
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Module 1   Overview
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Module 3   People
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Module 6   Ethics

Misconceptions

Misconceptions about libraries may prevent patrons from stating real information needs.

Lack of Understanding Limits Questions

     Successful reference work requires finding the real information need of an individual although it's often not the first question expressed. Patrons may ask for what they think the library has rather than what they really need, or they ask for something easy because they "don't want to bother you."

     Patrons may also believe that "what you see is what you get" and be unaware of non-book sources or information services such as Interlibrary Loan.

Patrons Want to Help

     Patrons are trying to be helpful and they tend to ask questions in a way they think will help you answer them easily. If they can get "the book" on the subject, they will look it up themselves. This leads to a very common phenomenon -- questions that are too broadly stated. Patrons don't realize that information on any one subject can be found in many different forms (books, web sites, magazines, videos, microform) and in many different locations in the library.

     Although patrons often ask you for the "book on" something, if you knew the specific question, it might be answered by another source -- the World Almanac or a magazine for example.

Libraries can be confusing places!

     Patrons may also be confused by the arrangement of the library, reflecting the many different forms of materials. For example, they may not understand the reasons behind separating fiction and non-fiction, setting apart audiovisuals from other materials, or having indexes that only point to other materials.

     Patrons may be unaware of special collections or local materials such as pamphlet and map files that aren't as obviously displayed as books on the shelves, and only ask for what they can see is available.

Libraries can be virtually confusing places!

     Patrons may have several misconceptions about virtual reference services, too! They may be confused by the layout of the library web site, unsure of what virtual reference really is, unaware that services are offered, or mistrustful of confidentiality issues when using remote reference services. Patrons may also be unwilling to admit needing a little help using the remote technology or in locating quality Web information sites!

Major Point: Patrons don't realize how libraries are organized and shouldn't have to when asking questions!

 

Exercise

  1. If you were looking for information about your town, how many different places in your library could you find that information? "Places" can be departments, special collections, fiction, non-fiction, A/V material, online material, etc.
  2. Do you think a new library user would think of all the places? How about a regular library user?

Answer Key

Next!
     Real information needs.

 

 

What's new in reference?

Changing libraries and user perceptions: How do libraries use Library 2.0?

"Library 2.0 is all about library users - keeping those we have while actively seeking those who do not currently use our services. It's about embracing those ideas and technologies that can assist libraries in delivering services to these groups, and it's about participation - involving users in service creation and evaluation." Library 2.0 Reading List, created by Jenny Levine and Michael Stephens for the Library 2.0 course for ALA with the Otter Group.

Need ideas? 100 Free Library 2.0 Webinars and Tutorials, "Webinars, presentations, and tutorials designed to help you take your library to the next level." Created by Jessica Merritt.

Some patrons don't know what's available and don't want to "bother you" by asking!

Ohio Libraries

Wright Memorial Public Library, Sarah Uchik & Anne Snively

Wright Memorial Public Library helps users navigate the library and the Web with a well-chosen selection of Web reference sites. Sarah Uchic & Anne Snively.

Ohio Stories

 The phone rings at the Reference Desk. The first question out of the caller's mouth is, "Hey! Where can I get married real quick?"

Looking up the state laws regarding marriage, the Reference Librarian
relayed that the nearest state with a three-day waiting period is Indiana.
The reply? "That's kinda far.  How about something closer, say Tennessee?"

Unfortunately, while Indiana is contiguous to Ohio, Tennessee is separated from Ohio by Kentucky. But perception is everything, and we hope the couple is now living in wedded bliss. [Warren-Trumbull County Public Library]

Ohio Questions

 A sixth grade girl needed biographical information about Cleopatra. She was to write a report, make a mask and design a costume the subject would have worn. She then asked if we could find a photograph she could copy because all she could find were drawings.

 Patron: "I need a picture of those two dudes who started Rome, Romulus and Uncle Remus."

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