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Module Module 3
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Approachability
Body language
 Model behaviors
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Model Behaviors

Specific behaviors and actions improve reference service success.

Model Reference Behaviors

     Approachability, making people comfortable, and asking the questions used in successful reference interviews are all reference behaviors. Research and studies have been done showing that these behaviors and actions improve reference service success. Working with the checklist of model behaviors created from the research will help you evaluate your reference skills.[1]

The Checklist

     The tested techniques in the Model Reference Behaviors Checklist are effective in helping find the real information need and making sure the need is met.

     Consistently followed, these very powerful techniques can have a much greater impact on the success of reference than the size of the collection, the number of years experience of the staff, the number of staff, or the level of education of the staff.

     These techniques are not difficult to practice. We all use some of these techniques from time to time. But successful reference librarians are consistent in using the model reference behaviors.

Guidelines for Virtual Reference Behaviors

     Virtual reference requires many of the same skills necessary for other forms of reference. However, "the absence of a physically present patron and the different modes of communication may call for additional skills, effort, or training to provide quality service..."

     What are the guidelines?

  1. Exhibit professional competencies essential for successful reference.
  2. Follow standard guidelines of reference service (such as reference interviewing).
  3. Follow guidelines for behaviors and interpersonal communication practices.
  4. Demonstrate skills in the effective use of online communication, as well as awareness of problem areas when conducting reference interviews online.
  5. Treat patrons' and colleagues' online communication, including stored transcripts or records, as private and confidential.
[Adapted from Guidelines for Implementing and Maintaining Virtual Reference Services]

     Specific behaviors are described on the Remote Services/Chat page, and have been added to the Model Reference Behaviors Checklist. Check sidebar for more details on the guidelines.

Major Point: Model reference behaviors will improve the success of your reference work.

 

Exercise

  1. Print the Model Reference Behaviors Checklist if you haven't already done so.
  2. For a period of one week, monitor your behavior while working with patrons. Work through the Model Behaviors Checklist.
  3. Which behaviors are already part of your routine?
  4. Which behaviors do you need to incorporate into your interactions with patrons?
  5. Record the spoken questions or instructions used when working with the patron.
  6. Discuss your results with your supervisor.

Answer Key

Next!
Physical and communication barriers

1. About the Checklist:
The impact of "model reference behaviors" was studied by the Public Library Branch of the Division of Library Development and Services in the Maryland State Department of Education. Results were published in "Improving Reference Performance: Results of a Statewide Study," by Ralph Gers and Lillie Seward, Library Journal, November 1, 1985, pp 32-35. The Maryland group developed the "Model Reference Behaviors Checklist," which summarizes the behaviors that have the most impact on success in correctly answering questions. The checklist format was designed to let partners help each other remember to use these techniques, but it can also be used by an individual as a reminder to use effective reference behaviors.
The new remote services section of the Checklist was adapted from the following sources:

Ohiolink Chat Reference Service Manual, "Providing Chat Reference Service Guidelines: Chat Netiquette for Librarians", March 10, 2005. Adapted from LSSI and LivePerson documentation.

Digital Reference Guidelines, Reference and Information Services Section, Standing Committee on Reference Work, International Federation of Library Associations and Institutions (IFLA), 2003. Latest page Revision: April 19, 2005.

 

 

 

Model reference behaviors enhance the reference process: approachability, comfort, interest, listening, inquiring, searching, informing, and follow-up.

Ohio Libraries

Showing interest and being approachable. London Public Library

Smile, make eye contact, and give a friendly greeting.

Web Links

 Look at recommendations for behaviors and management of virtual reference services from Facets of Quality for Digital Reference Services, Virtual Reference Desk, Version 5, June 2003. Complete guidelines for establishing digital reference services in libraries.

"The facets are divided into two main categories: user transaction and service development/management. The user transaction category includes those components that occur during the question-answering process (i.e., accessibility, prompt turnaround, clear response policy, interactive, and instructive); these features are generally visible to the user."

Take note!

Guidelines for Behavioral Performance of Reference and Information Service Providers now have 3 categories for reference behaviors:  general, in-person, and remote.

Guidelines emphasize that "the shift away from in-person encounters has not lessened the need for good communication skills." Remote guidelines are "specific to reference encounters by telephone, email, chat, etc., where traditional visual and non-verbal cues do not exist."

Approachability.
(1.8 ) Should provide prominent, jargon-free links to all forms of reference services from the home page of the library's Web site, and throughout the site wherever research assistance may be sought out. The Web should be used to make reference services easy to find and convenient.

Interest
(2.6) Maintains or re-establishes "word contact" with the patron in text-based environments by sending written or prepared prompts, etc., to convey interest in the patron's question.
(2.7) Acknowledges user email questions in a timely manner.
(2.8 ) States question- answering procedures and policies clearly in an accessible place on the Web. This should indicate question scope, types of answers provided, and expected turnaround time.

Listening/Inquiring
(3.10) Uses reference interviews or Web forms to gather as much information as possible without compromising user privacy

Searching
(4.11) Uses appropriate technology (such as co-browsing, scanning, faxing, etc.) to help guide patrons through library resources, when possible.

Follow-up
(5.9) Suggests that the patrons visit or call the library when appropriate

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