Quiz

Module 1: Overview of the marketing process and the need for marketing

1. Briefly describe the steps in the marketing process.

2. For each step, describe why it would be easy or difficult for your library to accomplish (lack of staff expertise, money, etc.)

3. What do you think would be the most critical product/service for your library to market right now! Why?

4. Several useful resources are linked in the right sidebars of the module pages. Describe two that you believe will be useful in your library and why.

Module 2 Research and Planning