Quiz

Module 2: The library marketing planning process

1. In the exercises for this module you were asked to create the pieces of a marketing plan. Look through the parts of the plan. Revise, edit, improve, enhance -- do whatever it takes to turn your plan into a well-written, cohesive, and well-organized document that includes all the parts mentioned in the pages of the module.

2. Would members of your theoretical planning committee find everything they need to understand how to proceed? Realistically, what factors would prevent your group from being able to complete the project?

3. What additional information do you think would need to be added in order for you to be able to "sell" this plan to supervisors or board members? Example: budget concerns, information about participants, etc.

Module 3 Product