Quiz

Module 4: Promoting the Library

Promotions

1. Define the four parts of the "marketing mix." Give an example of each for your library.

2. Describe two methods of promotion that would be suitable for promoting Banned Books Week in your community.

3. What is the difference between public relations and marketing as a whole at your library?

4. What is branding and how is it different from positioning? Describe examples of either concept that your library uses.

5. What kind of news is "newsworthy" for press releases in your community?

6. What is direct marketing? Describe a library situation where it would be appropriate.

7. What is specialty advertising? Describe a library situation where it would be appropriate.

8. Why is advocacy critical for libraries?

9. Describe the advocates for your library and what they do.

Module 5
Library Marketing on the Internet