Marketing Ohio Libraries
"The Public Library of Steubenville and Jefferson County opened a library branch in Tiltonsville, Ohio in May 2001. Prior to its opening, flyers were mailed to the surrounding areas.
The brochure listed services offered. The local pizza shop offered a special promotion the first month of operation. Anyone who registered (for the first time) would get a free slice of pizza.
From May-June 2001, there were 281 new registrations. November 2001 records showed that circulation was 42.2 % higher than in 2000. Just goes to show that a little direct marketing (and pizza) goes a long way."
School Open House
"We send a flyer at the beginning of each school year telling principals that the library employees are able to attend the school open houses to register adults and children for a library card. While there, we have a sign-up sheet for the newsletter. Even if the adults don't register for a card, the library can reach their homes each month in the mail."
[From email and telephone interviews with Jennifer Faccinto, Public Relations Coordinator, Public Library of Steubenville & Jefferson County, January 2003]
Right people, right place
"Ring in the New Year with Public Relation Goals for Your Library," by Jennifer Faccinto, Public Library of Steubenville & Jefferson County, in the OLC Marketing and Public Relations Division Newsletter, Winter 2002, p.9.