Library Marketing for Public Libraries from the Ohio Library Foundation
Marketing training on the web for public library staff

Module Ohio OHIO

Introduction

Euclid

Massillon

>PLSJ

WCPL

Mission

Process

Products

Place

Promotion

 

Module Overview overview

Module Planning planning

Module Product product

Module Promotion promotion

Module Internet Internet

 

Home

Site Index

About

Instructions

Supervisor Tips

Copyright-Credits

Contact OLC

Marketing Ohio Libraries

Public Library of Steubenville and Jefferson County, PLSJ

"The Public Library of Steubenville and Jefferson County opened a library branch in Tiltonsville, Ohio in May 2001. Prior to its opening, flyers were mailed to the surrounding areas.

 Pizza coupon from PLSJ for branch opening.

The brochure listed services offered. The local pizza shop offered a special promotion the first month of operation. Anyone who registered (for the first time) would get a free slice of pizza.

From May-June 2001, there were 281 new registrations. November 2001 records showed that circulation was 42.2 % higher than in 2000. Just goes to show that a little direct marketing (and pizza) goes a long way."

School Open House

"We send a flyer at the beginning of each school year telling principals that the library employees are able to attend the school open houses to register adults and children for a library card. While there, we have a sign-up sheet for the newsletter.  Even if the adults don't register for a card, the library can reach their homes each month in the mail."

[From email and telephone interviews with Jennifer Faccinto, Public Relations Coordinator, Public Library of Steubenville & Jefferson County, January 2003]

Next!
WCPL

 

 

Right people, right place

Article