Marketing training on the web for public library staff

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Library Marketing: Process

Focus on customers: market research and evaluation with forms, surveys, wikis, blogs.

Successful market planning relies on market research to find out what users need. The last step in the planning process is evaluation. Were the needs met? Was the right product offered to the right group? Were the promotional strategies effective? Libraries use feedback forms, surveys, comment or suggestion forms, opinion polls, blogs, and wikis to encourage comment and participation by library users.

Euclid Public Library

Purchase Suggestion Form

More! Surveys, forms, polls, feedback, material requests

Dayton & Montgomery County
Public Library provides an electronic suggestion box that can be used to suggest specific materials by title or subject or to make any comments about facilities, staff, or services. The library also provides contact with the webmaster: "Please let us know what you think about our site. As with all web sites, we will be updating and tweaking it for the foreseeable future, and we would appreciate your input."

Kate Love Simpson-Morgan County Library has a Materials Request Form online.

Williams County Public Library has comments page for questions about the library in general, suggestions for things the library should be doing, or questions about the website or online catalog.

Learn more about the marketing process in Module 2.

Public Library of Cincinnati and Hamilton County

The Public Library of Cincinnati and Hamilton County offers the Lincoln Letters Wiki where users can share thoughts or comments about the library's collection of Abraham Lincoln letters.

Kinsman Free Public Library

Kinsman Free Public Library uses a comment form on the web site: "Tell us what you think about our web site, our library, our collection, or anything else that comes to mind. We welcome all of your comments and suggestions."

Washington-Centerville Public Library

Suggestion form on the Web site.

Library Products