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Library Marketing for Public Libraries from the Ohio Library Foundation
Marketing training on the web for public library staff

Module Ohio OHIO

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Euclid

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WCPL

Mission

Process

Products

Place

>Promotion

 

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Module Product product

Module Promotion promotion

Module Internet Internet

 

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Library Marketing: Promotion

Library marketing strategies that work.

Ohio libraries do it right! And they do it everywhere! With public relations, press releases, branding, image-building, advertising, specialty advertising, direct marketing, publications, displays, exhibits, signage, blogs, podcasts, RSS, and through advocacy initiatives and fundraising with supporters such as Friends groups.

Greenville Public Library

Greenville Public Library has YA Anime Club and YA LAN Parties.

Greenville Public Library

The YA LAN events feature FPS (First Person Shooter), RTS (Real Time Strategy), or MMORPG (Massively Multi-Player Online Role Playing Game) games for users under 18 and into computer games.

Euclid Public Library

For Teachers Day, the library set up 14 stations for a library tour.

Euclid Public Library

At each station, teachers received a gift, such as CD holders, card holders, key chains, fortune cookies, candy bars, pencils with a tiny apple on top, notepaper, mousepads,  refrigerator magnets, brochures, the refrigerator magnet shown below, and teensy-weensy screwdrivers on a keychain!

Refrigerator magnet with library hours and number, from Euclid Public Library.

  
Learn more about library promotions in Module 4.

What's new in library marketing?

Twinsburg Public Library

The library promotes ABC Book Review Podcast Blog of the Month, from Beth Hatch and Cari Dubiel, reference librarians at Twinsburg Public Library who review books of different genres. The site provides easy instructions for adding podcasts to iTunes.

Twinsburg Public Library

Public Library of Cincinnati and Hamilton County

One way the library promotes is with staff picks on the "Turning the Page" blog at Public Library of Cincinnati and Hamilton County.

Public Library of Cincinnati and Hamilton County

The blog is about books and reading, and is maintained by reading enthusiasts from the staff of the Library of Cincinnati and Hamilton County. "In Turning the Page you'll find recommendations about new books and undiscovered treasures, news from the book world, and thoughtful commentary on literary matters."

Newsletter sites

Southwest Public Library promotes with a library news page.

Hudson Library and Historical Society offers a link to the latest newsletter on the home page.

This is the last page of the modules in "Marketing the Library."

Congratulations, you've made it all the way! Be sure to print your Certificate of Achievement.

What's next?

If you have not completed all the modules, choose another one, or explore Educational Opportunities from the Ohio Library Council.

New Staff Orientation module from OLC      Ohio Reference Excellence - ORE on the Web, from OLC     

Go to a module > Module Overviewoverview Module Planningplanning Module Productproduct Module Promotionpromotion Module Internetinternet Module Ohioohio

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