Site Index
Marketing training on the web for public library staff. Six
self-paced modules with links to resources, examples, quizzes exercises.
Home
About
Instructions/faqs
Supervisor Tips
Copyright-Credits
Contact OLC
Certificate of Achievement |
 overview
Introduction
What Is Marketing?
Why in Libraries?
What are the steps?
Marketing Audit
Market Research
Plan & Strategies
Review
Quiz
 promotion
Introduction
Public Relations
Image & Branding
Press Releases
Advertising & Direct Marketing
Publications, Displays, Signage
Friends, Advocacy
Review
Quiz |
 planning
Introduction
Who plans?
Audit
Strengths & Weaknesses
Market Research
Challenges
Plans
Evaluation
Review
Quiz
 internet
Introduction
Mission & Goals
Planning Process
Product Design
Product Features
Promotion
Evaluation & Usability
Summary & Future
Review
Quiz |
 product
Introduction
Products
Library Products
Value
Place
Price
Promotion
Review
Quiz
 ohio
Introduction
Euclid
Massillon
PLSJ
WCPL
Mission
Process
Products
Place
Promotion |
Have a specific marketing question? Start with FAQs!
First visit? Need help? Go to TIPS.
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